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food truck promotions, branded food truck, mobile experneital campaigns in New York City, nyc

Ice Cream Trucks

Custom Ice Cream Trucks & Vintage Builds for Pop-Up Activations

Ice cream trucks deliver more than just sweet treats—they’re a proven magnet for engagement and nostalgia. At NVS Visuals, we fabricate and fully brand ice cream trucks of all kinds, whether you’re looking for a sleek, modern food truck conversion or a retro showpiece like our 1968 MAC vintage ice cream truck.

These vehicles aren’t limited to product giveaways. With the right design and fabrication, they become mobile brand spaces—offering interior walk-ins, eye-catching props, custom lighting, and fully functional serving stations. Whether you’re popping up at a city festival or running a multi-stop tour, our ice cream trucks deliver standout impressions.

We also conduct mobile tours that take your activation on the road—ensuring your brand reaches new markets and diverse audiences. Learn more about our mobile tours on our Mobile Tours page.

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Our Ice Cream Truck Services

We offer both modern and vintage-style ice cream trucks, each fully tailored to meet your campaign’s needs.

Modern Ice Cream Truck Builds + -

Need a fast, branded truck for a summer pop-up or food festival? We can wrap, fabricate, and outfit standard step vans or food trucks with:

• Soft serve or freezer setups

• Menu display windows

• Modular shelving and counters

• Integrated power, lighting, and service functionality

Vintage Ice Cream Truck Conversions + -

Looking for something timeless? Our 1968 MAC Ice Cream Truck is a restored classic with a 10′ high step-in compartment—perfect for immersive walk-on experiences. We also offer other vintage models (Citroëns, bike carts, push carts) that can be converted into branded serving stations.

In-House Graphics & Sustainable Wraps + -

We produce all vinyl wraps and graphics in-house using eco-pic free films, ensuring fast turnaround, brand consistency, and reduced waste. Learn more on our Sustainable Printing page.

Exterior Enhancements & Props + -

From custom signage to foam ice cream props and awnings, we design and fabricate accents that transform any truck into a stage for your brand.

Barista Services + -

We offer full coffee bar menus with commercial espresso machines and custom-crafted coffee experiences tailored to your audience. Plan your next coffee pop-up or a coffee truck with us.

Custom Branded Packaging + -

Bespoke packaging options are available to enhance your food and beverage offerings, ensuring a seamless brand experience.

Permitting & Logistics + -

Need permits or help navigating event logistics? We manage that too. Whether it’s one stop or a six-city tour, we’ve got the experience to ensure compliance and success.

Staffing + -

Our professional teams—baristas, chefs, and brand ambassadors—ensure a flawless, interactive experience.

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Video Content Creation + -

Enjoy behind-the-scenes footage of your vehicle’s journey from concept to activation, perfect for social media and campaign storytelling.

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Sustainable Solutions + -

We prioritize eco-friendly production with sustainable materials and processes that minimize waste. Discover more about our commitment to Sustainable Printing.

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vintage ice cream truck activation ice cream pop up branded experiential

Why Brands Choose Ice Cream Trucks for Activations

Universally appealing: Ice cream trucks create instant positive association and draw attention from all age groups.

Highly customizable: Whether it’s a retro design or a clean modern build, trucks can be branded inside and out.

Functional + photogenic: These vehicles aren’t just for serving—they’re a photo booth, content studio, and product showcase all in one.

Flexible formats: From stationary sampling to mobile tours, ice cream trucks work in just about any event setting.

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vintage ice cream truck activation ice cream pop up branded experiential
food truck promotions, branded food truck, mobile experneital campaigns in New York City, nyc

Challenges & Solutions

Challenge: Balancing Aesthetics with Utility

We integrate food-safe interiors, freezers, and power systems into vintage and modern trucks without compromising design.

Challenge: Sustainability

By using PVC-free wraps, recyclable materials, and LED lighting, we reduce waste while maintaining performance and durability.

Challenge: Limited Interior Space

We maximize usability through smart fabrication, exterior service windows, and even pull-out side counters or rear access zones.

FAQs About Ice Cream Truck Activations

Can you convert any vehicle into an ice cream truck? + -

Yes! Whether it’s a food truck, van, or vintage model—we customize everything in-house.

Is the MAC vintage truck available nationwide? + -

Yes, it’s fully road-ready and available for tours or local activations.

Can we walk inside the truck? + -

Wrap-only projects can take a few days; full builds typically take 3–6 weeks depending on scope.

Do you offer additional branding items? + -

Yes! We print custom-branded napkins, cups, uniforms, signage, and more—all in-house.

Request a Quote Today

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NVS Visuals

53-25 Metropolitan ave
Ridgewood, NY 11385

Ring Us

212-692-9727

Email Us

info@nvsvisuals.com

NVS Visuals is a media company that specializes in transforming spaces and objects through print and fabrication.

Formerly known as NY City Wraps.