Experiential Pop-Ups, Built in Our NYC Shop, Run Nationwide

NVS Visuals is an experiential production company that designs, fabricates and runs branded pop-ups and mobile activations from our shop in New York City, for brands and agencies nationwide. Most shops split this work across four vendors. We run all four in-house:

• Fabrication: pop-up fabrication, scenic builds, CNC milling, foam carving, metal, millwork and 3D printing.
• Visual production: large-format printing, UV flatbed printing, vinyl wraps and textiles.
• Mobile experiential: our own fleet of experiential vehicles, from branded food trucks and Airstream pop-ups to glass trucks, expandable trailers and promo vans.
• Culinary, food and beverage: culinary experiential development and event menu development from our own restaurant and licensed commissary kitchen, with bar service under our own liquor license.

That is how we built Tatcha’s tea pavilion and moss garden in Grand Central’s Vanderbilt Hall with 7 days of fabrication and a one-day load-in, took over the Highline Nine gallery for CARE’s CARE Package® anniversary exhibition, turned a NYC restaurant into KFC Sundays, and built a 38-ft glass trailer in 45 days for the DDN × NVIDIA AI Factory Tour. We work directly with brands and as the build partner behind experiential agencies: concept and engineering, permits and insurance, install, staffing and strike.

Everything is built in our New York shop, then driven or shipped by our own crew to wherever your audience is. We have activated at Times Square, Grand Central and Gillette Stadium, launched a roadshow at NVIDIA GTC in San Jose, served fans at the Super Bowl in Las Vegas, and toured Airstreams from The Grove in Los Angeles to Aventura Mall in Miami.

See our work in New York, Boston, Philadelphia, Miami, Los Angeles, San Francisco, San Jose, Las Vegas and Phoenix, Austin and Minneapolis, or how we plan multi-city mobile marketing tours, like the Quaker NFL tour across six cities and the Super Bowl. All locations.

The right spot makes an activation, and the paperwork decides whether it happens. We handle both in-house, so you get one team accountable for where you go and whether you can be there.

• Location scouting: we suggest sites based on your audience, foot traffic and footprint, then scout them in person for power, load-in, curb access, sightlines and backup options. We have activated on city streets and plazas, in parks, train terminals, galleries, stadiums and private developments, from Times Square, Flatiron Plaza, Bryant Park and Domino Park to Grand Central, Manhattan West and Gillette Stadium.
• Permitting: street activity, park and plaza permits, food-service and health-department approvals, and private venue and property agreements, with certificates of insurance issued to every landlord, venue and city agency that needs one.
• Site plans and logistics: footprint drawings, power and generator plans, parking and staging, load-in windows and strike, coordinated with property managers and venue teams.
• Multi-city tours: the same work repeated in every market, so a mobile marketing tour arrives at a confirmed, permitted spot at each stop.

Tell us your audience, city and dates through our quote request, and we’ll come back with site options. See where we activate.

The people at the activation are part of the experience, so we staff it ourselves instead of handing it to a separate agency. The team that built the activation is the team that runs it.

• Brand ambassadors and hosts: trained on your brand, product and messaging, uniformed to match the activation, and ready for sampling, demos, data capture and lines.
• Culinary and bar staff: cooks, baristas and bartenders from our own restaurant and commissary team, serving under our own liquor license.
• Drivers and vehicle operators: our own drivers move and run every vehicle, as on the Quaker NFL tour, where our driver staffed every stop from Boston to the Super Bowl.
• Install, operations and strike crews: the fabricators and installers who built it, on site for setup, upkeep, quick fixes and breakdown.
• Performers and talent: live performers and characters when the concept calls for them, like the live family inside our Living Room glass truck during Advertising Week.

We size the team to the throughput, from a two-person sampling truck to multi-day tours with thousands of guests a day. Tell us about your activation.

We offer the full chain under one roof, from the build to the menu, so a project never waits on an outside vendor:

• Pop-ups and space takeovers: retail pop-ups, branded environments, holiday pop-ups and pop-up bars.
• Culinary, food and beverage development: custom menus, recipes and branded food and drink developed, produced and served in-house from our own restaurant and licensed commissary kitchen: hot food, coffee and espresso, cocktails under our own liquor license, popsicles, ice cream, froyo, donuts, cookies and fresh juice. We developed four iced-tea recipes and served 1,200+ samples for Lipton in Bryant Park, made 6,000+ custom popsicles for ESPN × WWE at SummerSlam, and served 2,000+ hot dogs for Nathan’s at Yankee Stadium. See culinary experiential development and liquor activations.
• Custom fabrication: woodworking, foam props, detailed carpentry, metalwork, paint and finishing, plus a 3- and 5-axis CNC with a 10′ × 7′ × 3′ bed.
• Printing and graphics: large-scale UV and flatbed printing on wood, acrylic, PVC and metal, architectural and environmental graphics, and dye-sublimation textile printing for SEG and BeMatrix systems.
• Vinyl wrapping: vehicles, walls, floors, windows and full-space takeovers, installed by our own crews.
• AV and digital: LED walls, touchscreens, lighting and sound built into the structure. See integrated AV.
• Mobile experiential campaigns: vehicle sourcing and experiential vehicle fabrication, permitting, routing, staffing and logistics.
• Event staffing: brand ambassadors, hosts, baristas, bartenders, cooks, drivers, performers and install crews, all from our own team.
• Permits and location scouting: site selection, in-person scouting, street, park and plaza permits, health-department approvals, venue agreements and COIs.

Whether it’s a branded activation, a retail rollout or a large-scale fabrication project, one team owns it from first drawing to strike.

Our team and equipment make NVS Visuals a true one-stop shop: large-format printers, 3D printers, CNC machines and a dedicated finishing and paint department. We print on virtually any substrate, and our vinyl installers are on staff every day, not hired per project.

• One point of contact from concept to strike, with no handoffs between a fabricator, a printer, a vehicle company, a caterer and a staffing agency.
• Our own fleet, so there are no rental markups and the vehicle is built for your brand.
• Proven at scale: Grand Central, Gillette Stadium, NVIDIA GTC and the Super Bowl.
• Agency-ready: we work as the build partner behind experiential agencies, with permits and insurance handled.

See the results in our case studies.

The NVS difference is a woman-owned, family-run business with the capacity to execute large-scale, complex projects. We’re small enough to give every project our full attention, yet large enough to deliver mobile pop-ups, nationwide activations and international experiential campaigns.

Our in-house capabilities set us apart. From fabrication and large-format printing to vehicle sourcing, graphics and custom builds, we handle every aspect under one roof. That means faster timelines, lower costs and tighter quality control. We anticipate challenges, maintain visuals through long campaigns, and adapt mid-tour when plans change.

At the heart of everything we do is a commitment to sustainability. We use recycled and reusable materials whenever possible, and we are proud members of MUSE (Members United for Sustainable Events).

NVS Visuals operates one of the most complete in-house production setups in New York. We don’t subcontract the core work; we own it.

Fleet of Experiential Vehicles: food trucks, Airstreams, glass trucks, expandable show trailers, promo vans, ice cream trucks, a vintage Citroën HY, checkered cabs, school buses, tuk tuks and carts and fully custom pop-up units. Available for rental or full-service activation management.

Restaurant, Commissary & Liquor License: we run our own restaurant and licensed commissary kitchen, so menu development, production, prep and health-department-compliant staging happen under the same roof as fabrication, and we serve cocktails under our own liquor license. No catering subcontractor waiting on a fabricator.

Integrated AV & Digital: LED walls, touch screens, sound systems and branded digital experiences built directly into fabricated structures. No third-party AV vendor required.

In-House Print & Install: large-format UV and dye-sublimation printing, vinyl application and installation crews on staff every day. We print, cut and install under one roof, with no markup on subcontractors.

From a single activation to a fully staffed multi-city tour, every element stays in-house.

Tight timeline? Because design, fabrication, print and vehicles are all in-house, we can compress schedules other shops can’t. We built Tatcha’s Grand Central pavilion in 7 days of fabrication with a one-day load-in, and took the DDN AI Factory trailer from a blank to launch at NVIDIA GTC in 45 days. Send your dates through our quote request or call us at 212-692-9727, and we’ll tell you quickly what’s possible.

Sustainability is at the core of everything we do. We use recycled and reusable materials whenever possible, and plan builds so structures and graphics can be reused across a tour or a season. As proud members of MUSE (Members United for Sustainable Events), we create impactful projects that respect the planet without compromising creativity or quality. Learn more about our sustainable printing.