SKYLRK Pop-Up — Facade Wrap & Window Graphics at 60 10th Ave
SKYLRK Pop-Up — Facade Wrap & Window Graphics at 60 10th Ave
60 10th Avenue · Meatpacking District, New York · under the High Line
Facade wrap, window graphics, installation and strike by NVS Visuals. Creative director: Dani Egren.
For SKYLRK, Justin Bieber’s brand, NVS Visuals produced the full facade wrap and window graphics for its New York pop-up at 60 10th Avenue, directly under the High Line. The storefront became one continuous piece of the campaign: deep green imagery, the SKYLRK wordmark and campaign photography running across the front and side walls, so the building read as the brand from a block away and from the High Line above.
A full facade wrap under the High Line
We printed and installed the wrap across the full frontage and side walls. Working under the High Line means tight access, a busy sidewalk and limited time on site, so the graphics were printed in our Queens shop and planned panel by panel to go up quickly and line up cleanly across every seam.
Window graphics that work from both sides
The windows carried the same campaign imagery. From the street they extend the facade; from inside the store they become a backlit wall of green that frames the room, the product tables and the seating.
Provided services
- Full storefront and side-wall facade wrap
- Window graphics, viewed from the street and the interior
- Large-format printing in-house
- Site measurement, installation and removal at 60 10th Ave
Planning a storefront takeover? See our window graphics, wall and facade wraps and branded environments and space takeovers, see how we build branded pop-ups, or request a quote.