Living Room Glass Truck — Tech Brand Activation at Advertising Week NYC
Living Room Glass Truck — A Tech Brand Activation at Advertising Week NYC
Advertising Week New York · October 6, 2026 · Lower Manhattan and DUMBO
Concept and design by Officer & Gentleman. Fabrication, 3D printing, glass truck, wrap, live performers, routing and video by NVS Visuals.
For a tech brand’s Connected TV campaign during Advertising Week, our client, the agency Officer & Gentleman, designed the experience around one line: “Your audience is human. Don’t treat them like robots.” We brought their design to life inside our glass truck. Inside, a living room: a pink sofa, coffee table, curtains, a TV wall and a family watching TV together. Some of the family were robots. Two of them were real people.
A living room behind glass
Officer & Gentleman designed the set and characters; NVS executed the build. We fabricated the full living room inside our glass truck and produced the family as styled figures — kid, parents, grandma and the family dog — with robot heads 3D printed and finished together with our fabrication partners. Two of the family members were live performers, so people on the sidewalk never knew who was going to move. The exterior was wrapped in the brand’s signature pink with the campaign headline across the top and a QR code on the side.
Routed through Lower Manhattan and DUMBO
Our driver ran the truck through Lower Manhattan and across to DUMBO, stopping at high-traffic corners and under the bridges. Crowds stopped to film through the glass all day, and the campaign video was captured on the route.
Provided services
- Glass truck rental with driver and Manhattan routing
- Full exterior wrap
- Living room set fabrication and install (design by Officer & Gentleman)
- 3D-printed robot heads and styled family figures
- Live performers and wardrobe
- Video content capture
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