Follow us

Mon - Sat 9AM - 6PM

Neutrogena brand ambassadors in front of the NVS 22 ft Gullwing Airstream pop-up in Williamsburg Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals

Seen on Social

@tierramustika on TikTok

@evelynspointofview on TikTok

@sheileynyc on TikTok

Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals Neutrogena Wipe the Night Away Airstream pop-up in Williamsburg by NVS Visuals

Neutrogena Halloween Airstream Pop-Up — ‘Wipe the Night Away’ in Williamsburg

Neutrogena Halloween Airstream Pop-Up – “Wipe the Night Away” in Williamsburg

For Halloween 2026, Neutrogena and the agency Studio Benj parked a black branded Airstream on North 6th Street in Williamsburg and invited Brooklyn to take its costume makeup off in style. NVS Visuals wrapped, fabricated, staffed and ran the one-day beauty pop-up on Friday, October 30, 2026, from 3 to 9 PM, between Warby Parker and the Google Store.

The Brief

Neutrogena wanted a Halloween moment for its makeup remover wipes and Hydro Boost Lip Oil, built to sign people up for Club Neutrogena on TYB. Studio Benj needed one partner to turn the concept into a working street activation, fast.

  • A trailer that reads as Neutrogena from down the block, day and night
  • A white vanity world inside, built to be photographed
  • Product, candy and hot chocolate moments that keep a line moving

How We Built It

The Airstream. We wrapped our 22′ gullwing Airstream Caravanner in black with a single Neutrogena logo, from our own 1:10 graphics template. With the gullwing open, a black “Neutrogena” edge sign tops the opening.

The vanity. Inside, a “Wipe the Night Away” mirror wall with three round mirrors over an LED-lit counter, channel-tufted stools, white chiffon drapery, a wall of full-size wipes, lip oil displays and a photo booth.

Club Neutrogena. A candy wall with 3D “Club Neutrogena” letters, wall-mounted dispensers and scoop bins, where members filled trick-or-treat bags with Bon Bon candy and Neutrogena minis.

The sidewalk. A 7-foot mirror tower with shelves of candy jars, a branded hot chocolate counter with the “Join the Club on TYB” lockup serving hot chocolate made with Bloom Nutrition colostrum, VIP queue signage, stanchions and candlelight for the evening crowd.

Neutrogena Airstream – Provided Services

  • 22′ gullwing Airstream from the NVS fleet, full exterior wrap
  • Interior fit-out: mirror wall, product wall, candy wall, photo booth, drapery and lighting
  • Exterior mirror tower, hot chocolate counter, signage and A-frames
  • Production proofs and 3D renders through client approval
  • Brand ambassadors and outfits, security, music, permits, delivery and strike

Related: airstream pop-ups · pop-up fabrication NYC · experiential activations · request a quote

Client:
Studio Benj
Brand:
Neutrogena
Location:
N 6th St, Williamsburg, Brooklyn
Date:
October 30, 2026 (Halloween weekend)
Category:

NVS Visuals builds pop-ups — in a space and on wheels. Fabrication, mobile experiential and visual production, all in-house.
53-25 Metropolitan Ave, Ridgewood, NY 11385
212-692-9727
info@nvsvisuals.com