In August 2024, NVS Visuals launched a branded experiential vehicle activation for Roku at New York University, in partnership with Sunshine Sachs Morgan & Lylis. The goal was to engage students during back-to-school season with a fully customized promotional van, wrapped inside and out and built out with LED lighting, branded displays, and an in-vehicle coffee station. To add interactivity, we also fabricated a dorm-style photo op that created a fun, sharable moment for students.

To drive student engagement and meaningful data collection, we structured a giveaway campaign tied to QR code sign-ups. At the top of each hour, the first 50 students who registered were rewarded with Roku merchandise. Over the course of four hours, the event delivered over 1,000 sign-ups, 600+ coffee servings, and 200 high-value giveaways, all supported by a streamlined data collection strategy integrated directly with Roku’s platform.

Our team executed this mobile pop-up from ideation, to final permitting and dispatch. We were able to complete this project in less than 3 weeks – since all of the services were done in house, and Roku’s promo van did not heave to leave our shop in any part of production. To see more of our experiential vehicles or fabrication examples, please follow these links.

Provided Services

Fabrication & Customization

• Full interior buildout of the experiential vehicle
• LED lighting system fabricated to match Roku brand palette
• Custom dorm-style photo-op bed built for interior interaction

Graphics & Printing

• Full vinyl wrap for vehicle interior and exterior
• Branded decals on coffee cups and giveaway kits
• Printed signage and activation collateral

Event Production & Logistics

• Permitting, insurance, and site logistics
• Staff and brand ambassador coordination
• On-site crowd control and branded giveaway fulfillment

Data Capture Strategy

• QR code + tablet sign-up systems
• Integrated with Roku CRM for real-time tracking
• Strategic event flow planning to maximize conversions