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Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals. Branded coffee truck activation for Under Armour during the NYC Marathon featuring matte black wrap, signage, and in-house fabrication by NVS Visuals.

Under Armour – Coffee Truck Pop-Up for NYC Marathon

The Under Armour coffee truck pop-up brought a bold and energizing presence to the 2025 New York City Marathon weekend. Over two days — first in Brooklyn and then near Central Park. NVS Visuals transformed our vintage truck into a sleek branded café-on-wheels to celebrate Under Armour’s latest running shoe and their sponsored marathon athlete. The activation served the runner’s favorite blend, shipped directly from San Francisco and freshly ground on-site, connecting the brand’s athletic energy with authentic coffee culture.

Working in close collaboration with Under Armour’s creative team, NVS Visuals developed a design language that blended modern athletic aesthetics with the truck’s classic vintage silhouette. We wrapped the vehicle in a deep matte black finish and applied second-surface decals for a layered, premium look. Playful A-frame and H-frame signage extended the brand’s visual language onto the streets, balancing precision with personality. Despite having under two weeks from concept to launch, NVS handled every stage — from 3D mockups and design proofing to fabrication, printing, wrapping, and logistics — entirely in-house.

In addition to the truck build and visual production, our team created branded cups, napkins, tablecloths, and exterior signage to complete the cohesive brand experience. The result was a clean, modern, and highly functional mobile activation that engaged runners, fans, and city-goers while seamlessly promoting Under Armour’s performance-driven spirit during marathon week.

Coffee Truck Pop-Up – Provided Services

Fabrication & Customization

  • Matte black wrap with second-surface decals

  • Custom exterior signage and café counter setup

Graphics & Printing

  • In-house print production and installation

  • Branded cups, napkins, and tablecloth

Event Production & Logistics

  • Two-location activation (Brooklyn & Central Park)

  • Permitting, coordination, and deployment within two-week turnaround

Client :
Under Armor
Date:

November 3, 2025

Category:

NVS Visuals is a media company that specializes in transforming spaces and objects through print and fabrication.

Formerly known as NY City Wraps.