Product Sampling Tours & Sampling Vehicles
A sampling tour puts your product in people’s hands where they already are: parks, stadiums, festivals, campuses and busy city blocks. NVS Visuals builds the sampling vehicle, makes or preps the product in our own commissary kitchen, secures the permits and runs the service with our own crew, in one city or across a multi-city route.
The vehicle, the kitchen, the wrap and the staff all come from one team. That means fewer handoffs, faster turnarounds, and a sample that looks and tastes the same at every stop.
Proof: 1,200+ iced-tea samples in a single day in Bryant Park for Lipton, and 6,000+ custom popsicles across a four-stop tour for ESPN × WWE.
What We Handle
- Sampling vehicles: food trucks (including a 100% electric EV food truck), glass trucks, promo vans, food carts, ice cream trucks and Airstreams
- Commissary kitchen & culinary R&D: brewing, recipe development and small-batch production, from iced tea to custom popsicles and branded baked goods. See our culinary development capabilities.
- Fabrication & wraps: custom interiors, awnings, prop packages, sculptural pieces and full vehicle wraps, built in our shop
- Permits: city parks, street placements and venues, including high-traffic NYC locations like Bryant Park
- Staffing: brand ambassadors, baristas, chefs and drivers
- Routing & logistics: multi-city scheduling, transport, restocking and strike at every stop
- Reporting: sample counts, photo and video content from each stop
Sampling Tours We’ve Produced
Lipton — Bryant Park Iced Tea Sampling Truck
For National Iced Tea Day, with ICA Agency. Four recipes brewed in our commissary kitchen, 55 gallons and 1,200+ samples served in one day. We built the interior, awning and prop package, wrapped the truck and secured the park permits.
ESPN × WWE — Danhausen Freeze Tour
A four-stop branded food truck tour around SummerSlam in Minneapolis, with Lerange Agency. We developed and produced 6,000+ popsicles in two custom flavours, wrapped the truck and sculpted a Danhausen head for the roof.
Quaker — NFL Tour
A custom promo van with a prop-can photo wall and tent, touring six cities for Motive in 2023 and 2024 and finishing with two Super Bowl events in Las Vegas. We handled the build, stops and staffing.
Hilton — DC Pride Mobile Tour
One of our food trucks converted into a moving Pride float, driving with its back doors open so brand ambassadors could hand out DoubleTree cookies, with a commercial bubble machine running behind it.
Running a longer route or a multi-vehicle campaign? See our mobile marketing tours and the Biodance four-city tour case study.
Product Sampling Tour FAQs
How much does a product sampling tour cost?
A single-day sampling activation with one of our trucks starts at approximately $20,000. Multi-city tours are priced by the number of stops, vehicles, staff, product and travel.
Can you make the samples for us?
Yes. Our in-house commissary kitchen handles brewing, recipe development and small-batch production. We brewed four iced-tea recipes for Lipton and developed two custom popsicle flavours for ESPN × WWE.
What vehicles can we use for sampling?
Food trucks, our electric EV food truck, glass trucks, promo vans, food carts, ice cream trucks and Airstreams. Because we own and fabricate our fleet, we can fit the interior to your product and serving style.
Do you handle permits and staffing?
Yes. We secure location and event permits, including high-traffic NYC parks like Bryant Park, and supply brand ambassadors, baristas, chefs and drivers.
How many samples can one truck serve in a day?
It depends on the product and the location. At Bryant Park, our Lipton truck served more than 1,200 samples in a single day.
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