Lipton Iced Tea – Bryant Park Mobile Sampling Truck

Bryant Park, New York · National Iced Tea Day · with Lipton & ICA Agency

For National Iced Tea Day, NVS Visuals partnered with Lipton and ICA Agency to design, build, brew, staff, and run a mobile iced-tea sampling truck in Bryant Park. We brewed four different tea recipes in our own commissary kitchen — a full in-house culinary capability most fabrication shops don’t have — then served them on the street ourselves: over 1,200 samples and 55 gallons of iced tea given away.

We fabricated the truck inside and out — a custom interior built with crates, a custom awning, and a full prop package (oranges, greenery, a grill, and an Adirondack chair) that turned the vehicle into a summer scene. The truck was fully wrapped in Lipton’s “Loooong Live Summer” graphics, finished with a custom street sign, and we secured all the permitting required to launch in a high-traffic NYC park.

From brewing and fabrication to wrapping, permitting, and live service, NVS ran the entire activation end to end — design, build, and on-site sampling all under one roof.

Lipton Iced Tea Activation — Provided Services

Fabrication & Build

• Custom truck interior build with crates and a full prop package (oranges, greenery, grill, Adirondack chair)
• Custom awning and custom street sign
• Full vehicle wrap in Lipton’s “Loooong Live Summer” graphics

Culinary & Commissary

• Four iced-tea recipes brewed in NVS’s in-house commissary kitchen
• 55 gallons and 1,200+ samples served

Event Production & Logistics

• All permitting secured for the Bryant Park activation
• Truck staffed and operated by NVS for live sampling
• Produced in partnership with Lipton and ICA Agency