Puma × KidSuper – Christian Pulisic FIFA Footwear Launch

South Street Seaport & Greenpoint, New York · In partnership with WYX

For the FIFA-tied launch of the Puma × KidSuper footwear collaboration with Christian Pulisic, NVS Visuals partnered with the team at WYX to fabricate and install a two-location takeover in New York. The centerpiece was a 108′ × 28′ puzzle-pattern floor at South Street Seaport — built from 80 custom flats, fully wrapped, and aligned so the black-and-white portrait artwork read seamlessly across the entire surface.

At the Seaport, our scope covered the floor, a custom beMatrix wall for the flats, custom umbrellas, and a custom-branded food cart built in classic NYC street-vendor style for the on-site giveaways Christian hosted. The 80 flats were fabricated and leveled across the plaza in a single overnight install — a demanding build that meant working around the rain and the uneven, off-level brick of the historic Seaport streets. We took over the location on the Sunday night of Labor Day weekend, leveling the floor and aligning every wrapped panel to scale before doors opened.

At KidSuper’s studio in Greenpoint, we transformed the space from the inside out — framing the windows with custom beMatrix framing and cladding for vinyl wrapping, and covering the existing graphics on the upstairs field with custom Sintra panels. Every graphic was installed overnight and struck the same day, leaving the studio exactly as we found it.

From the puzzle floor to the food cart to the studio buildout, every element was fabricated, wrapped, and installed in-house alongside WYX — engineered for a flawless launch moment for FIFA, Puma, KidSuper, and Christian Pulisic.

Puma × KidSuper Christian Pulisic Launch — Provided Services

Fabrication & Build

• 108′ × 28′ puzzle-pattern floor built from 80 custom flats, leveled on-site
• Custom beMatrix wall for the flats and custom branded umbrellas
• Custom NYC street-style branded food cart for on-site giveaways
• KidSuper studio: custom beMatrix window framing and cladding, plus custom Sintra field panels over existing graphics

Graphics & Printing

• Full vinyl wrapping of all 80 floor flats, with artwork scaled and aligned into a seamless puzzle pattern
• Window, wall, and field graphics — all printed in-house

Event Production & Logistics

• Overnight install at South Street Seaport on Labor Day weekend, working around rain and off-level brick conditions
• Same-day overnight install and strike at KidSuper Greenpoint
• On-site leveling, alignment, and teardown in partnership with WYX