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Otter Avenue Brand Launch – School Bus Pop-Up in Williamsburg

Portfolio Description

School bus pop-ups don’t get more dynamic than this. In May 2025, NVS Visuals partnered with LaForce to launch Otter Avenue, Carter’s newest brand, through a custom-built school bus activation in Williamsburg, Brooklyn. Since Otter Avenue had no existing retail identity, our team developed the entire visual concept and retail design from scratch, starting with 3D renderings and carrying it through to full fabrication and onsite execution.

Inside the bus, we fabricated a complete retail build-out, including storage, display shelving, racks, a changing room, and an integrated video wall and branded photo moment. Outside, the activation expanded with a custom tent, a branded tricycle with printed umbrella, and a CNC-cut puzzle wall with dry-erase surfaces, giving kids a chance to play and create while engaging with the brand. NVS also produced all exterior visuals and wraps, secured permitting for a street-level event in Williamsburg, and managed logistics from start to finish. By combining creative direction, fabrication, and experiential design, we introduced Otter Avenue with a school bus pop up that doubled as both a retail debut and an interactive family-friendly experience.

School Bus Pop-Up – Provided Services

Fabrication & Customization

  • Complete school bus interior build-out: shelving, racks, storage, changing room, video wall, and interior photo op
  • CNC-cut puzzle and dry-erase wall for kids’ interactive play
  • Custom tent and branded tricycle with printed umbrella

Graphics & Printing

  • Full bus wrap and exterior visuals
  • Photo-op wall graphics
  • Sustainable graphics using non-PVC films and reduced lamination

Event Production & Logistics

  • Conceptual design and 3D renderings for brand identity
  • Permitting for a public street activation in Williamsburg, Brooklyn
  • Full logistics, onsite setup, and execution
Client :
SanDisk
Date:

September 1, 2025

Category:

NVS Visuals is a media company that specializes in transforming spaces and objects through print and fabrication.

Formerly known as NY City Wraps.