Pure Leaf × The Cut Tea Break Truck – US Open Mocktail Pop-Up, Bryant Park
Pure Leaf × The Cut Tea Break Truck – US Open Mocktail Pop-Up at Bryant Park
During US Open week, Pure Leaf and The Cut invited New Yorkers to take a tea break. Working with the production agency Opus Six Events, NVS Visuals wrapped our 1968 Mack step truck in Pure Leaf green with white tennis-court stripes, permitted the spot and parked it on 42nd Street at Bryant Park on Wednesday, September 2, 2026. From the truck we served free Pure Leaf iced tea and four tea-based mocktails, with a tennis-club photo moment on the sidewalk.
The challenge
The brief was a tennis-club moment in the middle of Midtown: a truck that looked like it belonged at the Open, a mocktail menu built on Pure Leaf tea, and a setup that could open on a city sidewalk for an afternoon and turn over quickly. It had to look right on camera for The Cut’s editorial team and keep a lunch-hour crowd moving.
How we built it
The truck. Our 1968 Mack was wrapped in Pure Leaf green with white awning stripes and “The Cut | Pure Leaf” lettering, a tennis crest on the side and a Tea Break logo on the back.
The menu. Our culinary team developed and served four mocktails made with Pure Leaf tea: Zesty Citrus Tea, Warm Bliss, Basil Berries and Sunshine Punch, plus Pure Leaf iced tea by the bottle. The menu board, branded cups and coolers were printed to match.
The photo moment. A Tea Break arch mirror, tennis rackets and ball baskets, flowers in Pure Leaf yellow and green, and ambassadors in tennis whites handing out visors and fans.
Permits. We filed and received the street activity permit for the 42nd Street spot, handled the product delivery and staged the truck in time for the afternoon service.
Mocktail and beverage trucks for brands
A drinks truck is one of the simplest ways to sample a beverage in New York: it brings its own bar, menu and branding to the curb, and the line becomes the advertisement. We have run the same format for Lipton iced tea in Bryant Park, for coffee launches and for spirits brands with our own liquor license (see liquor brand activations).
Pure Leaf Tea Break Truck – Provided Services
Vehicle & Graphics
- 1968 Mack step truck from the NVS vintage fleet
- Full Pure Leaf green wrap with white tennis stripes and lettering
- Menu board, cooler graphics and signage
Food & Beverage
- Four tea-based mocktails developed with the brand
- Bar setup, ice, supplies and service crew
Production & Logistics
- NYC street activity permit
- Product receiving, staging, setup and strike
- Photo-moment props: arch mirror, rackets, florals